Business Development in: Phoenix, Arizona

Business Development in: Phoenix, Arizona

June 4, 2018

Business Branding, Marketing & Development In:

Arizona, Maricopa County

“Websites promote you 24/7 No employee will do that”

We Help You Choose The Best Strategy For Your Business

There are so many platforms and tools out there that the technical side of things can easily become overwhelming and very often cost you a lot of money and stress. Let us do a full assessment of your needs and propose what is best for you.

Do What You Do Best & Delegate The Rest!

Focus on working on your product, let us take care of the technical stuff…

Business Branding; eCommerce Development; Lead Generation; Affiliate Marketing; Systems Management; Online Marketing; Business Consulting; CRM-Integrations; SEO; Local Marketing; Social Media; Advertising; Web Design; Real-time Stats.

Website Design In: Arizona

Whether it is a small business website or a disruptive startup, we provide custom web design solutions using cutting edge technology tailoring your specific need. Our main focus is on understanding your business first, then recommending an online solution. If your business only needs a one page site, I’ll tell you. Conversely, I will also recommend the best way to structure your site and take advantage of various tools that can help grow traffic to your website.

Website Development In: Phoenix

Our affordable web development package offers everything a good quality website requires. From a professional design, hosting, domain names, social media integration, support, and more. We’ll give you all the training you need to upload your own content, keeping costs down.

Custom Development In: United States

Our fully customized website solution includes a unique design that is not based on any template or theme followed by a fully coded website. I love to code and believe that anything can be done with this flexible solution. I can develop the project from scratch or I can jump into a current project and help with the higher level programming and technical details. It can be a simple brochure type website or a database driven solution – everything is customized to your requirements.

Responsive Design In: Arizona

We build responsive websites that look awesome across all platforms (desktop, tablets, mobile devices) as well as across multiple operating systems including Apple, Android, IOS, Windows, or any other. We can make the design ‘responsive’ so that certain elements change depending on the size of the screen being used to view the site. Parts of the site such as navigation menus, headers or sidebars can be minimized or turned off on devices with smaller screens to ensure that every visitor receives an optimal experience. The design framework we use adapts automatically so there’s no need to create separate layouts for every situation.

At present, many businesses have established their online presence. But with the huge data and traffic that online platforms offer, it might become difficult for businesses to gain a complete outlook of their online consumers’ behavior. This is where web analytics comes into the picture. Web analytics offers data about your website, your visitors, and their behavior so that you can analyze what’s working and what isn’t and recover your website’s performance and conversion rates. Website data analytics tools help companies to get detail information on the demographics, user behavior, age, gender, and source of traffic. Using web analytics, organizations can gain direct insights into how the website is acting and what the customers are saying about the products or services.

Visual Branding In: Phoenix

We produce concept and design material of the highest standards. We’ll capture your business goals in powerful designs that will engage your audience and push your message forward. Our graphic design services include; logo design, branding, advertising, brochures, stationery and exhibitions.

  • Videos make you stand out from the crowd and get the attention of your target audience
  • Help you appear more professional
  • Are so much more memorable compared to traditional types of advertising
  • When used correctly, can be an incredible way to convey a message to your consumers.

Professional & Customized Logos

Anyone can design a logo, but what makes us different is our dedication to perfection. We will listen to your requirements, learn about your business, and research the industry. We strive for perfection in every aspect of your design, whether that be capturing the spirit of your brand, leaving a lasting impact on your audience or simply creating a professional logo.

Online Marketing In: Maricopa County

We partner with clients to build and execute a wide range of solutions that include SEO, social media, email marketing, and analytics. We provide effective strategy to improve ranking and conversion based on our extensive research on how the consumers behave online and what kind of marketing will gain the most traction for your business.

Search Engine Optimization In: Phoenix, Arizona

We help your business target and convert the right buyers with a keyword and SEO strategy for today’s complex search engines. We do not perform optimization once and simply leave it. The infrastructure and key pages of your website need regular development and updating in order to stay fresh and relevant for the search engines. We can increase your search engine rankings and boost traffic with:

  • Advanced keyword & market research
  • Usability & accessibility optimization
  • Audits and deep technical analysis
  • Analytics, testing & maintenance
  • Site and content optimization

We don’t make guarantees or promises about how high your site will rank in the various search engines. What we will do is help you understand the various factors at work and how you can improve the rankings of your pages and the popularity of the site in general. There are no quick fixes or magic tricks involved in search engine optimization, it involves a common sense approach to design combined with hard work to generate content. If you’re prepared to act on our advice and build your site profile over time, we can definitely help to improve your search engine traffic.

Social Media Optimization In: Phoenix, Arizona

The process that we put into SMO is pretty simple from a user standpoint. We will utilize a range of social media network platforms (we will set them up for you if you haven’t already done so), including Facebook, Instagram, Twitter, and LinkedIn, in order to develop marketing opportunities, brand building, and network communication channels. There is no better way to communicate and engage current and prospective customers than with a strong social media presence.

We will work with you every step of the way to understand your current marketing strategies and how to best apply them to the different social media platforms. We know what will give you the best possible chance of increasing your onsite traffic, improving your online presence and promoting your services across the Internet. We can provide you with social media engagement reports, strong social media strategies, tracked social dashboards and profile optimization.

Email Marketing In: Phoenix, Arizona

We can help you with your email marketing strategy as well as email template development and integration from your website. We are knowledgeable at what works and what doesn’t, and we’ll design a customized template for you that can be used in a third party systems such as MailChimp as it is user friendly and provides good analysis and integration. We will also work with you to develop a strategy on how to regularly keep in touch with your customers and send them relevant, useful information.

Customized Videos In: Phoenix, Arizona

 

Our company will take the time to understand your business, and create a custom video that will really grab people”s attention.

We recognize that when it comes to finding a video to best represent your business, you need something that reflects your company well.

Our videos don”t just look great, but are designed from the ground up to bring more business through your doors.

How to business development for a company? Business development will identify and create partnerships that enable leverage for driving revenue, distribution or that enhance the product. This is different from sales, which focuses almost exclusively on driving revenue.

Video marketing can be intimidating. Not only do you need to be able to create professional-grade content, but you also need to distribute this content effectively throughout your audience. If you aren’t able to capitalize on your video, it can be wasted money — but without video marketing, you can’t catch up to the competition. How can you make sure your first video marketing campaign is a success?

1. Don’t Skimp On The Equipment

Web Design

It is a hundred times easier to record something properly than to try to modify a recording in post. A high quality microphone is going to be able to get all of your audio in a single take. A low quality microphone is going to need to be passed through multiple filters and boosted — and it may never sound as it should. If you can’t afford to purchase audiovisual equipment for your business, you may still be able to rent it. In fact, renting audio/video equipment can lead to getting more expensive equipment than you could otherwise afford.

Many people will find that their own smartphones are enough for shooting short, live videos, or other vignettes — but that doesn’t make them the right tool for more involved and evolved video marketing strategies. For polished, professional video, you may want to consider consulting with a video production agency.

2. Use Your Social Media

Web Design

From Facebook to blogging, your social media accounts are going to be the easiest way to reach your major demographics. Leading up to your video marketing campaign, you should make sure to engage your current followers and let them know what’s coming. Post your videos directly to social media, promote them through paid advertising, and share them with groups and discussions that you feel are relevant.

Once your video is complete, it should be posted to as many venues as possible. Your video’s reach depends highly upon the platforms on which it is distribute, as different platforms carry with them different demographics. Instagram has a lower age range than Facebook, while Facebook has a tendency to have higher-educated uses overall. These things will factor into your social media efforts and targeted audience demographics.

On each social media platform, you should be aware of how videos are often found and distributed. Search engine optimization isn’t just a necessity for platforms such as Google: SEO ad keywords also control how videos are seen and discovered on YouTube. Likewise, videos are more likely to be viewed in other areas of the web if they are tagged appropriately.

3. Invest In A Script

Web Design

Script writing for a video marketing campaign is substantially different from other types of writing. Not only does the writing have to be clear and concise, but it also has to flow well and be easy to listen to. A professional scriptwriter will be able to go over the information that you want to convey, paring it down to the most important aspects and developing a video that conveys your message.

Give your scriptwriter the key points you want to hit, your audience, and your brand identity and tone. Your scriptwriter can handle the rest.

4. Analyze Your Buyer Personas

Web Design

Which customer demographics do you want to reach? Analyzing your buyer personas will give you more information about your video audience, which will in turn give you more direction regarding the types of video content you want to produce, in addition to the tone of the videos and the production itself. Investigate your core demographics and find out more information about the age, gender, profession, and hobby of the customers that you wish to speak to. All of this will inform the rest of your marketing strategies.

When considering your buyer personas, you should also consider their buyer journey. A buyer journey is the process that a buyer goes through when they’re investigating a new purchase. It can begin by looking up the products that they’re interested in, lead to finding out more information about the brands and comparison shopping, and then ultimately end at committing to buying a product. The best marketing strategies support the buyer through this journey, by uncovering what the buyer needs at each step and providing the content that they’re most interested in. By the time they’re ready to commit, they’re already familiar with your business.

5. Fully Integrate Your Campaign

Web Design

Your video marketing campaign should be well integrated into all aspects of the rest of your marketing strategy. Videos should tie into websites and social media accounts, while social media accounts and websites should be pointing their followers to your video. Email newsletters, PPC campaigns, and content marketing can all tie together to create a robust, comprehensive advertising strategy, which will ultimately lead to more engagement in your video marketing campaign.

The more well integrated your campaign is, the more likely you are to pull in customers from all demographics. You will also engage with your customers more often on different channels, which improves the likelihood they will do business with your company.

6. Use Different Types Of Video

Web Design

Explainer videos, product videos, brand awareness videos, and live videos — all of these are examples of videos that have a place within a video marketing campaign. Video marketing campaigns need to have a broad spectrum of videos, in order to increase reach. Some of your customers may be looking for information about specific products, while others may be looking for general information about your company and its inventory. By providing a wide breadth of information, you can encourage customers to come to you.

7. Keep It Short And Sweet

Web Design

Video marketing is highly engaging in part because it is able to transfer a large amount of information all at once. Nevertheless, you want to keep your video marketing as short and to the point as possible. Most customers aren’t going to watch a lengthy video; they want a video that is a few minutes long at most. This is also important in terms of budget and development: there’s no point in budgeting for a 10-minute video when a 2-minute video would do.

Editing is an important part of video marketing as it removes anything unnecessary for your videos, keeping them as short as possible. Many videos have a clear call to action at the end; if a customer stops watching the video early on, they will never get to that point.

8. Tell A Story And Relate To Your Customers One-on-one

Web Design

One of the things that make video so successful and impactful is that it is a highly personal medium. When customers are able to watch others discuss a product or use a product, there’s an increased sense of authority. Customers can relate to those who are in your videos and may find themselves feeling more confident about your business, your products, and your service.

Show the people who are involved in your business and have them discuss what makes your products and services special. Have them speak directly to your buyer personas, in a way that will build authority and trust. If you can, tell the story of your brand and your mission statement in “behind the scenes” videos; this will give your customers more insights into what makes your brand special and what drives your company’s culture.

The more a customer knows about your brand and your brand identity, the more likely they are to want to engage with your brand, products, and services. This is as true in B2B sales as it is in B2C sales; in fact, customers in the B2B arena often spend even more time looking into company culture and company history than B2C customers, especially when making major purchases.

9. Try To Be Interactive

Web Design

Interactive videos are engaging videos. You don’t need to create a video that is inherently interactive, but you can still interact with your audience regarding the video. Prompt them within the video to comment with their thoughts, or ask them a specific question regarding the content of your video — such as what their opinion is regarding topics that have been raised.

The more a customer interacts with your brand, its presence, and its video marketing campaign, the more attached they will grow to your business. The more attached they are to your business, the more likely they are to invest in it, and to ultimately make a purchase. Try to post polls, ask for opinions, and directly respond to any comments that customers leave.

A video marketing campaign isn’t “set it and forget it.” One of the advantages of distributing videos on social media is that your followers will then react to those videos. Responding to these customers is a great way to build up camaraderie and to foster healthy customer relationships over time.

10. Always Include A Call To Action

Web Design

What is it that you want customers to do once they’re done watching your video? Do you want them to purchase a product? Take a look at your store site? Sign up for your newsletter? Regardless of what your call to action is, it’s important to have a very clear call to action at the end of your video marketing content. Customers should know exactly what the next step of the process is, and how they will benefit from the completion of that process.

The ideal call to action is short and direct, outlining a single action that the customer needs to take, such as calling the company, downloading a brochure, or scheduling an appointment online.

Remember: people find video the most engaging type of media. If you produce a solid, professional video, it’s very likely that your audience is going to want to watch it and engage with you. It’s only a matter of time before the campaign itself begins to pay off.

Arizona

33.44838, -112.07404

 

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